In September 2002, Jennifer Marcello and Anthony Rossi took their love for the fulfillment business and started a new venture. Now, twenty years later, they are proud to celebrate their success and reflect on their journey. It began when the two met while working together at Direct Mail Services, a large mailing and fulfillment business. Their combined leadership and experience drove them forward.
Their first mission was to invest in fulfillment technology and capitalize on Jen’s sales ability and Tony’s production intensity. Enlisting James Duffy and Robert Boyken to join them, they created Fulco Fulfillment, Inc. (FFI). Mr. Duffy and Mr. Boyken provided much-needed IT experience, and the team was able to combine a record of excellent services with advanced technology to manage the fulfillment process. The rest is history.
Location Means Success for Warehousing and Fulfillment
FFI soon expanded its customer base and moved to 26 Richboynton Road in Dover, New Jersey, its current location. This location is key to FFI’s success, strategically located near major highways, 45 minutes from NYC and major Newark shipping ports. Customers clearly appreciate this convenience, and FFI’s thriving warehouse and inventory management 3PL now boasts 143,000 square feet. We own our own buildings and can offer storage rates that are among the lowest in the Northeast.
Smart Fulfillment Solutions Allow for Seamless API Integrations
“Back in the early 1990s we developed and wrote our own in-house warehouse management system, but today’s technology means that customers demand 24/7 real-time visibility,” said Jennifer. After extensive research, they found Veracore Software Solutions, a smart 3PL software order management system, and warehouse management system that perfectly met their clients’ needs. FFI has created a technology foundation that is sustainable and adaptable enabling FFI to thrive in an increasingly digital world. Our systems and methodologies are an integral part of the way fulfillment works in today’s industry, software that fully integrates with leading companies in e-commerce fulfillment.
Streamlining 3PL with a Flexible Workforce
In addition to having an experienced full-time staff for both production and client service management, FFI has developed an innovative temporary labor pool. FFI relies on our existing full-time employees’ friends and relatives to fill the void when additional help is needed. For over twenty years, FFI has avoided hiring inexperienced temporary help and has relied solely on their on-call staff to handle increased production needs. Our facility combines bulk, racked, and high-velocity pick areas for organized storage and efficient picking. Quick-pick areas are replenished on a regular basis to maintain impressive turnaround times, regardless of volume.
“At FFI we strive to ship orders within the same day if received before 1:00 PM. However, nearly all orders will ship before the end of the next business day. Our product is service, and our job is getting our clients’ orders picked, packed, and shipped to arrive at their destination when they need it to be delivered.”
Customer-First 3PL Solutions
Jennifer’s start in the business was in direct mail sales at Direct Mail Services (DMS), following her stint in the corporate world at American Express, Credit Card Marketing Services. Once on board at DMS, Jennifer was trained in all aspects of selling: printing services, direct mail services, presorting services, warehousing, fulfillment, and distributions. Her passion and expertise for warehousing, fulfillment, and distribution services flourished.
Jennifer believes, “Our success comes from our experience and our commitment to taking care of the customer. So, when a customer has a unique need, we take care of it.” FFI takes pride in customer service and never loses sight of the fact that meeting and exceeding our clients’ needs and expectations is what separates us from the pack.
Offering the Best in Warehousing and Fulfillment
FFI has remained innovative in its growth; technology has revolutionized order fulfillment success. With the boom in e-commerce and Amazon, the business model shifted to rely more on e-commerce shopping carts’ auto-generated order file uploads, API integrations, and Fulfillment by Amazon (FBA) services.
In the past four years, two other key members have joined Fulco Fulfillment, Inc. in managerial roles. Anthony Marcello, Director of Operations, brings his keen attention to detail, streamlining the warehouse’s efficiencies and continuing to organize operations. Erik J. Mathiesen, Technical Operations Manager, has been instrumental in orchestrating the cloud-based server migration, properly mapping FFI’s shipping stations and now enabling FFI to offer the much-awaited API integrations for their e-commerce customers. As it always has, FFI embraces the challenges ahead and looks forward to giving its customers the best in service for the next 20 years.
